Building trust and quality across Malaysia’s poultry value chain — from farm to table.
Experience the strength of an integrated ecosystem built on quality, compliance, and care.
From breeder farms to retail — every stage managed in-house for consistency and traceability.
Compliant with HALAL, VHM, GMP, and HACCP standards to ensure food safety and consumer trust.
Dedicated to raising strong, healthy chickens through responsible care, nutrition, and smart farm management.
Led by the original founders and experts from KL Supreme Group, bringing decades of industry excellence.
HLG manages every stage of the value chain, from farm design, breeding, and feeding to livestock care and processing, ensuring consistency, quality, and full traceability across our operations.
Enhancing consistency and productivity across breeder, broiler, and grow-out farms through structured processes and strong onsite management.
Providing hands-on guidance and practical solutions to help farmers improve flock performance, reduce losses, and enhance long-term sustainability.
Formulating balanced feeding schedules and practices to support optimal bird health and growth.
Developing farm layouts and building designs that improve airflow, hygiene, safety, and overall farm efficiency
We uphold integrity, responsibility, and care in everything we do, ensuring that our poultry operations support our people, our communities, and the long-term sustainability of the industry.
Together, we operate a fully integrated poultry ecosystem that delivers excellence from farm to table.
Livebird Farming & Trading: Oversees poultry farming and manages livebird sales operations across Malaysia.
Breeder Farm: Produces high-quality breeder stock to supply fertile eggs for hatchery operations.
Hatchery: Specializes in hatching Day-Old Chicks (DOCs) under controlled and hygienic environments.
Feedmill: Manufactures nutritionally balanced poultry feed for optimal bird growth and health.
Slaughtering Facility: Operates a halal-certified VHM slaughterhouse ensuring safe, hygienic poultry processing.
Retail Outlets: Sells fresh chicken directly to consumers via branded retail shops.
For partnership inquiries or information about our poultry operations, our team is ready to support you with efficiency and expertise.
Hooi Loong Group (HLG) is a fully integrated poultry agribusiness committed to quality, food safety, and sustainable growth across Malaysia.