Founded with a vision to build a fully integrated poultry business, Hooi Loong Group (HLG) delivers quality and trust across the entire value chain — from farm to table.
What began as a modest local farming operation has evolved into one of Malaysia’s most progressive and vertically integrated poultry groups, operating breeder farms, hatcheries, feedmills, grow-out farms, processing plants, and retail outlets nationwide.
Years Experience
Professional Staff
HLG’s foundation stems from the KL Supreme Group of Companies, a trusted name in Malaysia’s poultry industry.
In 2025, the key assets and operations of KL Supreme were consolidated under Hooi Loong Group — while the same founder and leadership team continue to guide the Group forward.
This continuity ensures stability in values, vision, and operational excellence — preserving the experience and expertise that have long defined our success.
Operating a fully integrated poultry ecosystem from breeder farms to retail for consistency, traceability, and food safety.
Ensuring strict compliance with Halal, VHM, GMP, and HACCP certifications to uphold the highest industry standards.
Promoting eco-friendly farming and animal welfare to protect the environment and ensure long-term sustainability.
Cultivating a team with deep industry knowledge and continuity, led by experienced founders and management.
Continuously adopting modern farming technology and infrastructure to meet evolving market demands.
Our dedication to excellence is backed by recognized industry certifications, ensuring every product and process meets the highest standards of safety, halal integrity, and quality assurance.
For partnership inquiries or information about our poultry operations, our team is ready to support you with efficiency and expertise.
Hooi Loong Group (HLG) is a fully integrated poultry agribusiness committed to quality, food safety, and sustainable growth across Malaysia.