Hooi Loong Group (HLG) operates a complete farm-to-table poultry ecosystem built on trust, quality, and sustainability. Each stage — from feed production to retail — is managed by our specialized subsidiaries, ensuring full control, traceability, and halal compliance at every step.
Our feedmill division forms the foundation of HLG’s poultry ecosystem. Using advanced automated production systems, precise ingredient formulation, and continuous lab testing, we manufacture nutritionally balanced poultry feed tailored to every growth stage.
Each batch is produced under strict GMP and HACCP standards to ensure consistent quality, efficiency, and feed conversion. By maintaining full control over feed production, we support healthier bird growth, reduce waste, and improve environmental sustainability.
KL Supreme Feedmills is the feed production arm of Hooi Loong Group, specializing in scientifically formulated poultry feed. Backed by years of R&D and modern production technology, the company ensures consistent quality supply to internal farms and business partners across Malaysia.
Our breeder farms are the genetic foundation of HLG’s poultry production. Parent stocks are raised in clean, biosecure environments to ensure strong fertility and optimal hatchability.
By managing lighting, temperature, and nutrition through automated systems, our breeder farms maintain consistent egg quality and bird health. Every flock is closely monitored by veterinarians and trained farm specialists, ensuring the highest breeding performance.
Hyperbird Sdn Bhd oversees the breeder operations for HLG. The company focuses on quality genetics, animal welfare, and sustainable production of fertile eggs for hatchery operations. With a commitment to biosecurity and flock health, Hyperbird ensures a reliable supply of superior breeding stock.
Our hatchery division applies advanced incubation technology to produce strong, uniform Day-Old Chicks (DOCs). Using computer-controlled temperature and humidity systems, we optimize hatchability while ensuring high chick vitality.
Each chick undergoes grading, vaccination, and quality checks before delivery, guaranteeing only healthy DOCs enter our farms or reach customers. Biosecurity, hygiene, and traceability are strictly maintained throughout the process.
RichAuto Crest operates modern hatcheries under Hooi Loong Group, combining automation and expertise to achieve high hatch rates and superior chick quality. The company emphasizes clean operations, strict biosecurity, and continual innovation to support Malaysia’s poultry industry.
Our grow-out farms represent the core of HLG’s poultry operations. Birds are raised under controlled environments equipped with automatic feeding, watering, ventilation, and waste management systems.
We prioritize animal welfare and biosecurity while achieving high feed efficiency and healthy growth performance. By leveraging digital monitoring systems, our farm managers can maintain flock health and productivity at every stage.
Hooi Loong Group manages all grow-out and livebird trading operations nationwide. With years of experience, the company ensures consistent standards across farms while maintaining strong relationships with distributors and partners in Malaysia’s poultry market.
Our slaughtering facility upholds the highest levels of halal integrity, hygiene, and efficiency. Every stage — from live bird reception to evisceration, chilling, and packaging — follows strict veterinary supervision and halal certification protocols.
The facility operates under VHM, GMP, and HACCP accreditation, ensuring all products meet the highest food safety and regulatory standards for domestic and export markets.
KLS Processing manages HLG’s halal-certified poultry processing facility. The company is recognized for its commitment to food safety, automation, and quality control — ensuring hygienic, traceable poultry products for wholesalers and retailers.
Our logistics division ensures that every product — from feed ingredients to live birds and processed poultry — is transported safely, efficiently, and under strict temperature control.
Equipped with a fleet of specialized vehicles and trained personnel, our logistics network maintains product freshness, hygiene, and traceability at every step. By managing our own transport and distribution, HLG guarantees on-time delivery and full control over product quality from farm to market.
Hooi Loong Group’s logistics arm coordinates nationwide distribution, cold-chain management, and last-mile delivery to retail partners and outlets. The unit focuses on speed, temperature reliability, and end-to-end traceability to protect product quality from plant to store.
Our retail arm connects consumers directly to farm-fresh poultry. Through our brand AyamKIP, we deliver freshly processed chicken that meets halal and hygiene standards, bringing consumers quality they can trust.
The retail division embodies HLG’s farm-to-table commitment — ensuring transparency, freshness, and convenience for Malaysian households.
AyamKIP serves as the retail and distribution brand of Hooi Loong Group. With outlets across Malaysia, it provides consumers with easy access to high-quality, halal-certified poultry products directly sourced from HLG’s integrated ecosystem.
Hooi Loong Group manages every stage of the poultry supply chain — ensuring quality, consistency, and traceability from the first feed to the final customer.
For partnership inquiries or information about our poultry operations, our team is ready to support you with efficiency and expertise.
Hooi Loong Group (HLG) is a fully integrated poultry agribusiness committed to quality, food safety, and sustainable growth across Malaysia.
Manufactures nutritionally balanced poultry feed using precision formulations and high-quality ingredients to promote strong growth, feed efficiency, and overall bird health.
Focused on maintaining high genetic quality and health standards, Hyperbird produces breeder stock that delivers consistent fertility, hatchability, and strong chick performance.
Operates modern hatcheries equipped with advanced incubation systems and biosecurity controls to ensure healthy, uniform, and high-survival-rate Day-Old Chicks (DOCs).
Oversees multiple grow-out farms equipped with climate control, automated feeding, and strict biosecurity measures to ensure efficient operations and bird welfare.
Runs a VHM-licensed slaughtering facility that meets Halal, GMP, and HACCP standards, ensuring every chicken is processed safely and hygienically with full traceability.
Operates an integrated logistics network using temperature-controlled vehicles to ensure poultry products reach distributors and outlets fresh, safe, and on time.
Offers a trusted retail experience through branded outlets, supplying fresh, safe, and affordable chicken products to households and local markets across Malaysia.
